{"id":204,"date":"2025-09-13T05:21:00","date_gmt":"2025-09-12T23:51:00","guid":{"rendered":"https:\/\/www.small-seo-tool.com\/blog\/?p=204"},"modified":"2025-09-13T05:21:04","modified_gmt":"2025-09-12T23:51:04","slug":"trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/","title":{"rendered":"Trendjacking in Digital Marketing: What It Is &#038; How to Use It for Your Brand"},"content":{"rendered":"\n<p>In today\u2019s fast-paced digital world, <strong>timing is everything<\/strong>. Businesses that capitalize on <strong>viral trends, breaking news, or cultural moments<\/strong> can capture attention, drive engagement, and boost visibility almost instantly. This marketing strategy is known as <strong>trendjacking<\/strong>.<\/p>\n\n\n\n<p>At <strong>Small SEO Tool<\/strong>, we help businesses harness the power of trendjacking to create content that <strong>ranks higher, attracts traffic, and increases brand awareness<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-trendjacking-in-marketing\"><\/span>What Is Trendjacking in Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Trendjacking<\/strong> is the art of <strong>leveraging trending topics, hashtags, news, or cultural events<\/strong> to promote your brand, products, or content.<\/p>\n\n\n\n<p>Instead of pushing generic messages, trendjacking allows your business to join conversations that people are <strong>already talking about<\/strong>\u2014increasing your chances of going viral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"simple-definition\"><\/span>Simple Definition:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ud83d\udc49 Trendjacking = Jumping on a <strong>popular trend<\/strong> to boost your brand\u2019s <strong>visibility and engagement<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-trendjacking-matters-for-brands\"><\/span>Why Trendjacking Matters for Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trendjacking isn\u2019t just about likes and retweets\u2014it\u2019s about <strong>relevance, visibility, and organic growth<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"benefits-of-trendjacking\"><\/span>Benefits of Trendjacking:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boosts brand visibility<\/strong> in trending conversations<\/li>\n\n\n\n<li><strong>Increases engagement<\/strong> with viral posts<\/li>\n\n\n\n<li><strong>Improves SEO<\/strong> when aligned with trending search queries<\/li>\n\n\n\n<li><strong>Positions your brand as modern and relatable<\/strong><\/li>\n\n\n\n<li><strong>Generates backlinks and shares<\/strong> when content goes viral<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Stay ahead of trends with our free <a href=\"https:\/\/small-seo-tool.com\">SEO Keyword Research Tool<\/a> to identify trending search topics.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-do-trendjacking-for-your-brand\"><\/span>How to Do Trendjacking for Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-monitor-trending-topics\"><\/span>1. Monitor Trending Topics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track Twitter\/X trending hashtags, TikTok challenges, and Google Trends.<\/li>\n\n\n\n<li>Tools like Google Trends, BuzzSumo, and social listening apps can help.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-act-fast\"><\/span>2. Act Fast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timing is everything\u2014trendjacking works best within the <strong>first 24\u201348 hours<\/strong> of a trend.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-add-your-brands-unique-spin\"><\/span>3. Add Your Brand\u2019s Unique Spin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t just copy the trend\u2014<strong>connect it to your brand story or product<\/strong>.<\/li>\n\n\n\n<li>Example: During a trending sports event, a fitness brand can post <em>\u201cYour workout deserves a champion\u2019s energy\u2014here\u2019s how to train like the players you love.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-keep-it-relevant-and-respectful\"><\/span>4. Keep It Relevant and Respectful<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sensitive topics that could harm your brand\u2019s reputation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-amplify-through-multiple-channels\"><\/span>5. Amplify Through Multiple Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post across <strong>social media, blogs, and email newsletters<\/strong> for maximum reach.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Use our <a href=\"https:\/\/small-seo-tool.com\">On-Page SEO Checker<\/a> to optimize trend-driven content for search.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-1024x683.webp\" alt=\"what is trendjacking, trendjacking in marketing, how to do trendjacking, trendjacking examples, trendjacking strategy, trendjacking for brands, social media trendjacking, seo trendjacking techniques\" class=\"wp-image-205\" srcset=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-1024x683.webp 1024w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-300x200.webp 300w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-768x512.webp 768w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><em>what is trendjacking, trendjacking in marketing, how to do trendjacking, trendjacking examples, trendjacking strategy, trendjacking for brands, social media trendjacking, seo trendjacking techniques<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"example-of-trendjacking\"><\/span>Example of Trendjacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When Apple released the <strong>Vision Pro headset<\/strong>, many brands jumped on the trend with memes, posts, and comparisons.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A fitness brand joked: <em>\u201cWho needs VR when you can see real gains in the mirror?\u201d<\/em><\/li>\n\n\n\n<li>A SaaS company shared: <em>\u201cOur dashboard looks even better in Vision Pro.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705 Result: These brands gained visibility, new followers, and shares\u2014without heavy ad spend.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-trendjacking-for-brands-social-media-trendjacking-seo-trendjacking-techniques\"><\/span>what is trendjacking, trendjacking in marketing, how to do trendjacking, trendjacking examples, trendjacking strategy, trendjacking for brands, social media trendjacking, seo trendjacking techniques<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"best-practices-for-trendjacking-success\"><\/span>Best Practices for Trendjacking Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Be authentic<\/strong> \u2013 Don\u2019t force a trend that doesn\u2019t align with your brand.<\/li>\n\n\n\n<li><strong>Stay relevant<\/strong> \u2013 Only use trends connected to your niche.<\/li>\n\n\n\n<li><strong>Move quickly<\/strong> \u2013 Post before the trend loses momentum.<\/li>\n\n\n\n<li><strong>Use visuals and memes<\/strong> \u2013 Engaging formats perform better.<\/li>\n\n\n\n<li><strong>Track performance<\/strong> \u2013 Use analytics to see which trendjacking posts drive the most traffic.<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc49 Try our <a href=\"https:\/\/small-seo-tool.com\">Content Analyzer<\/a> to measure engagement on your trendjacking campaigns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs-about-trendjacking\"><\/span>FAQs About Trendjacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q1: Is trendjacking risky?<\/strong><br>Yes, if used on sensitive topics. Stick to safe, positive, and relevant trends to avoid backlash.<\/p>\n\n\n\n<p><strong>Q2: How is trendjacking different from newsjacking?<\/strong><br>Newsjacking focuses on breaking news events, while trendjacking uses <strong>viral cultural or social trends<\/strong>.<\/p>\n\n\n\n<p><strong>Q3: Can small businesses use trendjacking?<\/strong><br>Absolutely! Even small brands can gain massive reach by jumping on the right trend at the right time.<\/p>\n\n\n\n<p><strong>Q4: Does trendjacking help with SEO?<\/strong><br>Yes. Trend-driven content can rank quickly in search results, bringing <strong>short-term traffic spikes<\/strong>.<\/p>\n\n\n\n<p><strong>Q5: What\u2019s the best platform for trendjacking?<\/strong><br>Twitter\/X, TikTok, and Instagram are best for fast-moving trends, but blogs and YouTube help with <strong>longer-lasting visibility<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2705 <strong>Conclusion:<\/strong><br>Trendjacking is one of the <strong>fastest ways to boost visibility and engagement<\/strong> in digital marketing. By jumping on trends with speed, creativity, and relevance, your brand can <strong>attract new audiences, increase SEO rankings, and grow organically<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 Start building trend-driven campaigns with free tools from <a href=\"https:\/\/small-seo-tool.com\">Small SEO Tool<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#what-is-trendjacking-in-marketing\" >What Is Trendjacking in Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#simple-definition\" >Simple Definition:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#why-trendjacking-matters-for-brands\" >Why Trendjacking Matters for Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#benefits-of-trendjacking\" >Benefits of Trendjacking:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#how-to-do-trendjacking-for-your-brand\" >How to Do Trendjacking for Your Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#1-monitor-trending-topics\" >1. Monitor Trending Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#2-act-fast\" >2. Act Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#3-add-your-brands-unique-spin\" >3. Add Your Brand\u2019s Unique Spin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#4-keep-it-relevant-and-respectful\" >4. Keep It Relevant and Respectful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#5-amplify-through-multiple-channels\" >5. Amplify Through Multiple Channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#example-of-trendjacking\" >Example of Trendjacking<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#what-is-trendjacking-trendjacking-in-marketing-how-to-do-trendjacking-trendjacking-examples-trendjacking-strategy-trendjacking-for-brands-social-media-trendjacking-seo-trendjacking-techniques\" >what is trendjacking, trendjacking in marketing, how to do trendjacking, trendjacking examples, trendjacking strategy, trendjacking for brands, social media trendjacking, seo trendjacking techniques<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#best-practices-for-trendjacking-success\" >Best Practices for Trendjacking Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/trendjacking-in-digital-marketing-what-it-is-how-to-use-it-for-your-brand\/#faqs-about-trendjacking\" >FAQs About Trendjacking<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-paced digital world, timing is everything. Businesses that capitalize on viral trends, breaking news, or cultural moments can capture attention, drive engagement, and boost visibility almost instantly. This&hellip;<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[254,252,256,250,255,253,257],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news","tag-how-to-do-trendjacking","tag-social-media-trendjacking","tag-trendjacking-examples","tag-trendjacking-for-brands","tag-trendjacking-in-marketing","tag-trendjacking-strategy","tag-what-is-trendjacking"],"_links":{"self":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":1,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":206,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions\/206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media\/205"}],"wp:attachment":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}