{"id":215,"date":"2025-09-16T14:00:14","date_gmt":"2025-09-16T08:30:14","guid":{"rendered":"https:\/\/www.small-seo-tool.com\/blog\/?p=215"},"modified":"2025-10-15T15:40:13","modified_gmt":"2025-10-15T10:10:13","slug":"backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them","status":"publish","type":"post","link":"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/","title":{"rendered":"Backlinks in SEO: What They Are, Why They Matter &amp; How to Build Them"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\"><\/span>Backlinks in SEO: What They Are, Why They Matter &amp; How to Build Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve ever wondered why some websites rank higher than others in Google search, the answer often lies in <strong>backlinks<\/strong>. Backlinks are one of the <strong>top ranking factors<\/strong> in SEO and play a critical role in building a website\u2019s <strong>authority, trust, and visibility<\/strong>.<\/p>\n\n\n\n<p>At <strong>Small SEO Tool<\/strong>, we help businesses understand backlinks, analyze their link profiles, and build strategies to gain <strong>high-quality backlinks<\/strong> that boost search rankings.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-backlinks-in-seo\"><\/span>What Are Backlinks in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong>backlink<\/strong> (also known as an <strong>inbound link<\/strong> or <strong>incoming link<\/strong>) is a link from one website to another.<\/p>\n\n\n\n<p>When <strong>Site A links to Site B<\/strong>, it\u2019s like a \u201cvote of confidence\u201d telling search engines that Site B is <strong>trustworthy and valuable<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 The more <strong>high-quality backlinks<\/strong> your website earns, the higher your chances of ranking on Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-are-backlinks-important-for-seo\"><\/span>Why Are Backlinks Important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u2019s algorithm uses backlinks as a <strong>signal of authority<\/strong>. Websites with more credible backlinks tend to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rank higher<\/strong> in search results<\/li>\n\n\n\n<li>Get <strong>more organic traffic<\/strong><\/li>\n\n\n\n<li>Build <strong>brand credibility<\/strong><\/li>\n\n\n\n<li>Improve <strong>domain authority (DA)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Use our free <a href=\"https:\/\/small-seo-tool.com\">Backlink Checker Tool<\/a> to analyze your current backlinks and spot opportunities for growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"example-of-a-backlink\"><\/span>Example of a Backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you run a fitness blog.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A health magazine writes an article: <em>\u201c10 Best Fitness Blogs to Follow in 2025\u201d<\/em> and links to your website.<br>\u2705 That\u2019s a <strong>high-quality backlink<\/strong> because it comes from a <strong>relevant and authoritative site<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>On the other hand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A spammy site links to your blog randomly.<br>\u274c That\u2019s a <strong>toxic backlink<\/strong> that could harm your rankings.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"types-of-backlinks-in-seo\"><\/span> Types of Backlinks in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all backlinks are equal. Here are the main types:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-do-follow-backlinks\"><\/span>1. <strong>Do-Follow Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pass <strong>SEO value (link juice)<\/strong> to your site.<\/li>\n\n\n\n<li>Most valuable type of backlink.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-no-follow-backlinks\"><\/span>2. <strong>No-Follow Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tell search engines not to transfer link authority.<\/li>\n\n\n\n<li>Still useful for traffic and visibility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-editorial-backlinks\"><\/span>3. <strong>Editorial Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earned naturally when websites reference your content.<\/li>\n\n\n\n<li>Example: A news site citing your original research.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-guest-post-backlinks\"><\/span>4. <strong>Guest Post Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Links gained by writing content for another site in your niche.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-directory-and-business-listings\"><\/span>5. <strong>Directory and Business Listings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local SEO backlinks from directories like Google Business Profile or Yelp.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies-how-to-get-backlinks-backlinks-examples-backlinks-explained-off-page-seo-backlinks\"><\/span>what are backlinks in seo, importance of backlinks, why backlinks are important, seo link building strategies, how to get backlinks, backlinks examples, backlinks explained, off page seo backlinks<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-build-high-quality-backlinks\"><\/span>How to Build High-Quality Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-create-shareable-content\"><\/span>1. Create Shareable Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish <strong>guides, case studies, infographics, and original research<\/strong> that others want to reference.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-guest-posting\"><\/span>2. Guest Posting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write articles for <strong>relevant websites<\/strong> in your industry.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-broken-link-building\"><\/span>3. Broken Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find broken links on other sites and suggest your content as a replacement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-haro-help-a-reporter-out\"><\/span>4. HARO (Help a Reporter Out)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribute expert quotes to journalists and get backlinks from authority sites.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-internal-linking-strategy\"><\/span>5. Internal Linking Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthen your SEO by linking to your own related content.<br>\ud83d\udc49 Try our <a href=\"https:\/\/small-seo-tool.com\">SEO Analyzer<\/a> to improve internal and external linking.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"best-practices-for-backlink-building\"><\/span>Best Practices for Backlink Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on <strong>quality over quantity<\/strong><\/li>\n\n\n\n<li>Avoid <strong>buying spammy links<\/strong> (Google penalties are real)<\/li>\n\n\n\n<li>Build links from <strong>relevant and trusted sites<\/strong><\/li>\n\n\n\n<li>Diversify anchor text (don\u2019t always use the same keyword)<\/li>\n\n\n\n<li>Combine backlinks with strong <strong>on-page SEO<\/strong> for maximum results<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"backlinks-and-google-ranking-example\"><\/span>Backlinks and Google Ranking Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Two websites compete for the same keyword:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website A<\/strong> has 50 high-quality backlinks from industry blogs.<\/li>\n\n\n\n<li><strong>Website B<\/strong> has 500 low-quality backlinks from spammy directories.<\/li>\n<\/ul>\n\n\n\n<p>\u2705 Result: <strong>Website A ranks higher<\/strong> because <strong>quality outweighs quantity<\/strong> in Google\u2019s eyes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies.jpg\" alt=\"what are backlinks in seo, importance of backlinks, why backlinks are important, seo link building strategies, how to get backlinks, backlinks examples, backlinks explained, off page seo backlinks\" class=\"wp-image-216\" srcset=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies.jpg 900w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies-300x200.jpg 300w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">what are backlinks in seo, importance of backlinks, why backlinks are important, seo link building strategies, how to get backlinks, backlinks examples, backlinks explained, off page seo backlinks<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs-about-backlinks\"><\/span>FAQs About Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q1: How many backlinks do I need to rank on Google?<\/strong><br>It depends on your niche and competition. For competitive keywords, you\u2019ll need <strong>more high-quality backlinks<\/strong>.<\/p>\n\n\n\n<p><strong>Q2: What is a toxic backlink?<\/strong><br>A toxic backlink comes from <strong>spammy, irrelevant, or low-quality sites<\/strong> and can harm your SEO.<\/p>\n\n\n\n<p><strong>Q3: Do no-follow links help SEO?<\/strong><br>Yes, they don\u2019t pass authority but still bring traffic and brand exposure.<\/p>\n\n\n\n<p><strong>Q4: Can I rank without backlinks?<\/strong><br>It\u2019s possible for low-competition keywords, but <strong>backlinks are essential<\/strong> for ranking in competitive markets.<\/p>\n\n\n\n<p><strong>Q5: How can I check my backlinks?<\/strong><br>Use backlink analysis tools like our free <a href=\"https:\/\/small-seo-tool.com\">Backlink Checker<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2705 <strong>Conclusion:<\/strong><br>Backlinks are the <strong>backbone of SEO success<\/strong>. They build trust, authority, and visibility\u2014making them crucial for higher Google rankings. Focus on <strong>quality backlinks, not spammy shortcuts<\/strong>, and you\u2019ll see long-term SEO growth.<\/p>\n\n\n\n<p>\ud83d\udc49 Start building better backlinks today with free tools at <a href=\"https:\/\/small-seo-tool.com\">Small SEO Tool<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\" >Backlinks in SEO: What They Are, Why They Matter &amp; How to Build Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#what-are-backlinks-in-seo\" >What Are Backlinks in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#why-are-backlinks-important-for-seo\" >Why Are Backlinks Important for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#example-of-a-backlink\" >Example of a Backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#types-of-backlinks-in-seo\" >Types of Backlinks in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#1-do-follow-backlinks\" >1. Do-Follow Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#2-no-follow-backlinks\" >2. No-Follow Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#3-editorial-backlinks\" >3. Editorial Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#4-guest-post-backlinks\" >4. Guest Post Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#5-directory-and-business-listings\" >5. Directory and Business Listings<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#what-are-backlinks-in-seo-importance-of-backlinks-why-backlinks-are-important-seo-link-building-strategies-how-to-get-backlinks-backlinks-examples-backlinks-explained-off-page-seo-backlinks\" >what are backlinks in seo, importance of backlinks, why backlinks are important, seo link building strategies, how to get backlinks, backlinks examples, backlinks explained, off page seo backlinks<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#how-to-build-high-quality-backlinks\" >How to Build High-Quality Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#1-create-shareable-content\" >1. Create Shareable Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#2-guest-posting\" >2. Guest Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#3-broken-link-building\" >3. Broken Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#4-haro-help-a-reporter-out\" >4. HARO (Help a Reporter Out)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#5-internal-linking-strategy\" >5. Internal Linking Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#best-practices-for-backlink-building\" >Best Practices for Backlink Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#backlinks-and-google-ranking-example\" >Backlinks and Google Ranking Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/backlinks-in-seo-what-they-are-why-they-matter-how-to-build-them\/#faqs-about-backlinks\" >FAQs About Backlinks<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks in SEO: What They Are, Why They Matter &amp; How to Build Them If you\u2019ve ever wondered why some websites rank higher than others in Google search, the answer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[276,279,275,274,280,278,273,277],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tutorial","category-seo-news","tag-backlinks-examples","tag-backlinks-explained","tag-how-to-get-backlinks","tag-importance-of-backlinks","tag-off-page-seo-backlinks","tag-seo-link-building-strategies","tag-what-are-backlinks-in-seo","tag-why-backlinks-are-important"],"_links":{"self":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":2,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":455,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/215\/revisions\/455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}