{"id":265,"date":"2025-09-23T15:53:22","date_gmt":"2025-09-23T10:23:22","guid":{"rendered":"https:\/\/www.small-seo-tool.com\/blog\/?p=265"},"modified":"2025-10-15T15:39:33","modified_gmt":"2025-10-15T10:09:33","slug":"duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/","title":{"rendered":"Duplicate Content in SEO: What It Is, Why It Hurts Rankings &amp; How to Fix It"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\"><\/span>Duplicate Content in SEO: What It Is, Why It Hurts Rankings &amp; How to Fix It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Duplicate content is one of the most common SEO issues that can <strong>hurt your rankings, waste crawl budget, and confuse search engines<\/strong>. If your site has multiple pages with identical or very similar content, Google may struggle to decide which one to rank.<\/p>\n\n\n\n<p>In this guide from <strong>Small SEO Tool<\/strong>, we\u2019ll explain <strong>what duplicate content is, how it happens, examples, and proven fixes<\/strong>\u2014so you can keep your site clean, optimized, and ranking high.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-duplicate-content-in-seo\"><\/span>What Is Duplicate Content in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Duplicate content<\/strong> refers to blocks of text, paragraphs, or entire web pages that appear on the internet in more than one place.<\/p>\n\n\n\n<p>\ud83d\udc49 Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page A: <em>\u201cBest SEO Tools for Beginners in 2025\u201d<\/em><\/li>\n\n\n\n<li>Page B: <em>\u201cBest SEO Tools for Beginners in 2025\u201d<\/em> (same content, different URL)<\/li>\n<\/ul>\n\n\n\n<p>To a search engine, this looks like <strong>two separate pages with the same content<\/strong>, causing confusion about which to show in search results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-duplicate-content-hurts-seo-rankings\"><\/span>Why Duplicate Content Hurts SEO Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword Cannibalization<\/strong> \u2013 Multiple pages compete for the same keyword.<\/li>\n\n\n\n<li><strong>Wasted Crawl Budget<\/strong> \u2013 Google spends time crawling duplicate pages instead of new content.<\/li>\n\n\n\n<li><strong>Reduced Link Equity<\/strong> \u2013 Backlinks spread across duplicates instead of one main page.<\/li>\n\n\n\n<li><strong>Lower Rankings<\/strong> \u2013 Google may suppress duplicate pages or ignore them entirely.<\/li>\n\n\n\n<li><strong>Poor User Experience<\/strong> \u2013 Visitors find repetitive or redundant content.<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc49 Use our free <a href=\"https:\/\/small-seo-tool.com\">Plagiarism Checker Tool<\/a> to detect duplicate content instantly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"common-causes-of-duplicate-content\"><\/span>Common Causes of Duplicate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-url-variations\"><\/span>1. <strong>URL Variations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Example:\n<ul class=\"wp-block-list\">\n<li><code>www.example.com\/page<\/code><\/li>\n\n\n\n<li><code>example.com\/page?ref=123<\/code><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-http-vs-https-or-www-vs-non-www\"><\/span>2. <strong>HTTP vs HTTPS or WWW vs Non-WWW<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google treats <code>http:\/\/example.com<\/code> and <code>https:\/\/example.com<\/code> as separate URLs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-session-ids-and-tracking-parameters\"><\/span>3. <strong>Session IDs and Tracking Parameters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dynamic URLs often create duplicate versions of the same page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-scraped-or-copied-content\"><\/span>4. <strong>Scraped or Copied Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copying product descriptions or blog posts from other websites.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-printer-friendly-versions\"><\/span>5. <strong>Printer-Friendly Versions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Having both \u201cmain page\u201d and \u201cprinter-friendly page\u201d versions indexed.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"duplicate-content-seo-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker-duplicate-content-examples-seo-duplicate-pages-thin-content-seo\"><\/span>duplicate content SEO, what is duplicate content, duplicate content penalty, how to fix duplicate content, duplicate content checker, duplicate content examples, SEO duplicate pages, thin content SEO<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-fix-duplicate-content-issues\"><\/span>How to Fix Duplicate Content Issues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%9c%85-1-use-canonical-tags\"><\/span>\u2705 1. Use Canonical Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Add <code>&lt;link rel=\"canonical\" href=\"main-url\" \/&gt;<\/code> to tell Google which page is the \u201cmaster\u201d version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%9c%85-2-implement-301-redirects\"><\/span>\u2705 2. Implement 301 Redirects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Redirect duplicate pages to the original page to consolidate authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%9c%85-3-optimize-internal-linking\"><\/span>\u2705 3. Optimize Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Always link to the preferred version of a page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%9c%85-4-noindex-duplicate-pages\"><\/span>\u2705 4. Noindex Duplicate Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tell search engines not to index certain duplicates (like printer-friendly versions).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%9c%85-5-rewrite-content\"><\/span>\u2705 5. Rewrite Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If duplicates are necessary (like product pages), make them <strong>unique and valuable<\/strong> with original descriptions.<\/p>\n\n\n\n<p>\ud83d\udc49 Try our <a href=\"https:\/\/small-seo-tool.com\">Article Rewriter Tool<\/a> to create fresh, unique content instantly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/duplicate-content-SEO-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker-683x1024.jpg\" alt=\"duplicate content SEO, what is duplicate content, duplicate content penalty, how to fix duplicate content, duplicate content checker, duplicate content examples, SEO duplicate pages, thin content SEO\" class=\"wp-image-267\" srcset=\"https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/duplicate-content-SEO-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker-683x1024.jpg 683w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/duplicate-content-SEO-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker-200x300.jpg 200w, https:\/\/www.small-seo-tool.com\/blog\/wp-content\/uploads\/2025\/09\/duplicate-content-SEO-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker.jpg 750w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\"><em>duplicate content SEO, what is duplicate content, duplicate content penalty, how to fix duplicate content, duplicate content checker, duplicate content examples, SEO duplicate pages, thin content SEO<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"example-duplicate-content-fix\"><\/span>Example: Duplicate Content Fix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c <strong>Bad (Duplicate):<\/strong><br><code>www.example.com\/product<\/code><br><code>www.example.com\/product?color=red<\/code><br>Both pages have the same product description.<\/li>\n\n\n\n<li>\u2705 <strong>Good (Fixed):<\/strong><br>Use a <strong>canonical tag<\/strong> pointing both to:<br><code>www.example.com\/product<\/code><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tools-to-detect-duplicate-content\"><\/span>Tools to Detect Duplicate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/small-seo-tool.com\">Plagiarism Checker<\/a> \u2013 Free tool to spot duplicates.<\/li>\n\n\n\n<li>Copyscape \u2013 Checks if your content is copied elsewhere.<\/li>\n\n\n\n<li>Screaming Frog \u2013 Finds duplicate meta tags and pages.<\/li>\n\n\n\n<li>SiteLiner \u2013 Scans your site for internal duplicate content.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs-about-duplicate-content\"><\/span>FAQs About Duplicate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q1: Does Google penalize duplicate content?<\/strong><br>Google doesn\u2019t issue a direct penalty, but it may ignore or suppress duplicate pages, lowering visibility.<\/p>\n\n\n\n<p><strong>Q2: How much duplicate content is acceptable?<\/strong><br>Minor overlaps (like boilerplate text or disclaimers) are fine, but avoid full-page duplication.<\/p>\n\n\n\n<p><strong>Q3: Can I reuse product descriptions from manufacturers?<\/strong><br>It\u2019s better to rewrite them. Unique content performs much better.<\/p>\n\n\n\n<p><strong>Q4: What\u2019s the difference between duplicate and thin content?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duplicate content<\/strong> = repeated content across multiple pages.<\/li>\n\n\n\n<li><strong>Thin content<\/strong> = very little valuable content on a page.<\/li>\n<\/ul>\n\n\n\n<p><strong>Q5: How can I prevent duplicate content in eCommerce sites?<\/strong><br>Use canonical tags, unique product descriptions, and avoid multiple URL variations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Duplicate content may seem harmless, but it can <strong>confuse search engines, waste authority, and lower your rankings<\/strong>. By using <strong>canonical tags, redirects, and fresh content strategies<\/strong>, you can solve duplicate content issues and keep your site SEO-friendly.<\/p>\n\n\n\n<p>\ud83d\udc49 Start cleaning your site today with the free tools at <strong><a href=\"https:\/\/small-seo-tool.com\">Small SEO Tool<\/a><\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\" >Duplicate Content in SEO: What It Is, Why It Hurts Rankings &amp; How to Fix It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#what-is-duplicate-content-in-seo\" >What Is Duplicate Content in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#why-duplicate-content-hurts-seo-rankings\" >Why Duplicate Content Hurts SEO Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#common-causes-of-duplicate-content\" >Common Causes of Duplicate Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#1-url-variations\" >1. URL Variations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#2-http-vs-https-or-www-vs-non-www\" >2. HTTP vs HTTPS or WWW vs Non-WWW<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#3-session-ids-and-tracking-parameters\" >3. Session IDs and Tracking Parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#4-scraped-or-copied-content\" >4. Scraped or Copied Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#5-printer-friendly-versions\" >5. Printer-Friendly Versions<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#duplicate-content-seo-what-is-duplicate-content-duplicate-content-penalty-how-to-fix-duplicate-content-duplicate-content-checker-duplicate-content-examples-seo-duplicate-pages-thin-content-seo\" >duplicate content SEO, what is duplicate content, duplicate content penalty, how to fix duplicate content, duplicate content checker, duplicate content examples, SEO duplicate pages, thin content SEO<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#how-to-fix-duplicate-content-issues\" >How to Fix Duplicate Content Issues<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#%e2%9c%85-1-use-canonical-tags\" >\u2705 1. Use Canonical Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#%e2%9c%85-2-implement-301-redirects\" >\u2705 2. Implement 301 Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#%e2%9c%85-3-optimize-internal-linking\" >\u2705 3. Optimize Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#%e2%9c%85-4-noindex-duplicate-pages\" >\u2705 4. Noindex Duplicate Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#%e2%9c%85-5-rewrite-content\" >\u2705 5. Rewrite Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#example-duplicate-content-fix\" >Example: Duplicate Content Fix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#tools-to-detect-duplicate-content\" >Tools to Detect Duplicate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#faqs-about-duplicate-content\" >FAQs About Duplicate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.small-seo-tool.com\/blog\/duplicate-content-in-seo-what-it-is-why-it-hurts-rankings-how-to-fix-it\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Duplicate Content in SEO: What It Is, Why It Hurts Rankings &amp; How to Fix It Duplicate content is one of the most common SEO issues that can hurt your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[354,359,353,355,356,358,360,357],"class_list":["post-265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tutorial","tag-duplicate-content-checker","tag-duplicate-content-examples","tag-duplicate-content-penalty","tag-duplicate-content-seo","tag-how-to-fix-duplicate-content","tag-seo-duplicate-pages","tag-thin-content-seo","tag-what-is-duplicate-content"],"_links":{"self":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":2,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/posts\/265\/revisions\/269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.small-seo-tool.com\/blog\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}